Capabilities
Our skillset is wide but primarily focused on Digital Product Design and Marketing Design. This means that we design websites, apps and other digital products as well as brand identities and other marketing related visuals. For clients with the need of a one-stop-shop for all things digital we also offer development, SEO and other services.
Digital Product Design
A digital product can be any sort of digital interface with functionalities. Most common digital products are apps and website. There are various layers that make up a digital product. The most common ones are listed below.
Production of a logical and conversion friendly user experience . Involves user research to identify pain points and opportunities, but also competitor research to establish what kind of solutions already works within the industry. Every UX design project culminates into a low fidelity mock-up containing the recommended product functionality and structure.
Production of animations with the purpose of presented content in an intriguing and effective way. Areas of use can be websites, videos, ads and presentations. Motion design is an increasingly important tool to produce grabbing graphics that can cut through the noise in todays media.
Useful tool to apply before a large digital product is about to be launched. A prototype can be used to test a digital product before large investments and time is put into development. It can also be useful to produce simplistic products for user testing early in the development process.
The application of looks to a website strategy (UX design) with the purpose of infusing brand values and maximizing usability. A UI design is developed to fit a digital products various resolutions.
For large scale projects or projects where a lot of testing is planned, it's crucial to keep a design system organized. It serves to keep various components highly organized to maximize efficiency for developers and simplify global changes in a system.
Marketing Design
It's key for businesses today to maintain a strong identity and to express themselves clearly in various medium and formats. A modern identity therefore has to be flexible to remain clear and strong no matter the context.
The identification of a clear identity that stands out in comparison to competitors. By the creation of a brand book its various characteristics is laid out clearly, such as fonts, elements and example of its use. The purpose being to guide your business on how to keep the identity uniform over time.
A brand is just as important for the internal corporate culture. By using optimized presentations templates, stationary etc. the brand supports the internal culture as well as portrays it professionally to clients.
Marketing materials today are most often digital and need to fit multiple formats. Some examples of this are social media ads and email design. This requires a versatile design that works for both bigger devices and screens as well as hand-held devices.
Post-Design Solutions
Once a design is in place there is most often a need to complete a few other related tasks. For example this can be to manage the implementation of the design, quality assuring it's functionality etc. A few of these are listed below.
Building a website involves a developer completing the website using a certain coding method and platform. Examples of platforms are Wordpress and Webflow. The whole development process is based on design- and animation specifications delivered by a designer.
When completing a large scale design project there are often multiple actors involved. Utilizing a project manager will help to organize this process and how to get every part of the project in place. Common methods for digital design projects are Kanban and Scrum, providing a structured and effective work process.
When a design has been completed by a developer it's useful to go through the final product to make sure it achieves the specifications of the design. This process involves checking functionalities, aesthetics, admin capabilities, responsiveness etc. to make sure they are all in place.
When a website has been completed and built to convert visitors it's time to make sure that there are visitors coming through effectively to the website from search engines. By working with keywords, inbound links, website content etc. it's possible to increase the rank on search engines and receive more visitors.